Current Reads: "How to Get Your Point Across in 30 Seconds or Less" by Milo O. Frank

How to Get Your Point Across in 30 Seconds or Less - Milo O. Frank

Your Objective:

"Your objective is your goal, purpose, or destination. It is why you are there. You can have only one objective ... your thought and words should introduce, reinforce, or help you achieve your objective." Have a clear-cut objective.

Who's Listening:

"Go to the right person, the person who can give you what you want. Know as many facts as possible about the person you'll be talking to. Identify with your listener" Know your listener and what they want.

The Right Approach:

"The right approach is the single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs of your listener. The right approach will give you focus, and always keep you on track toward achieving your objective."

The Hook:

"A hook is a statement or an object used to specifically get attention ... Your hook should relate to your objective" Hooks can be questions (that must be answered) or statements (anecdotes or personal experiences can be great hooks). Keep a hook book.

Your Subject:

Subjects should relate to the listener and reinforce the objective. The 5 W's are all part of the subject.

Ask for It:

"The action close calls for a specific action within a specific time frame."

Paint a Picture:

"Imagery: Think in pictures and use descriptive words your listener will remember. Clarity: Use clear and simple language your listener will understand. Personalizing: To illustrate your point, use personal stories that your listener can identify with. Emotional Appeal: Touch the heart of your listener."

The Spotlight is on You:

"Your movements, gestures, and posture should attract your listener's attention to your 30 second message, not distract it. Strive for qualities in your voice that make for good conversation - animation, enthusiasm, variety, informality, and sincerity."

One or a Thousand:

Don't memorize and don't read. Outline your speech and reduce to 3x5 note cards. "Establish your credibility and describe your credentials in personal anecdotes." Know when to stop.

Any Time, Any Place:

The Question Turnaround:
"I don't know about that, but let me tell you about ...
You're absolutely right, and one other point is ....
I'm sure that's true, and another thing I'm sure of is ...
That can wait until tomorrow, but something that can't wait is ...
I agree with you, and I'm sure you'll agree that ..."